🚀 400+ brands - from startups to corporates – since 2005 🚀
Scale Your Brand Without Losing Its Soul.
Standing out has never been more important than today with AI, me-too marketing and algorithms that suppress 'good enough' marketing.What makes me different isn't that I've done this on 400+ brands, from Coca-Cola and eBay to scrappy startups selling CBD oil.It's because I double down on ensuring that your brand shines through in all your content. However much content you use. However many audiences you have. Whether you do Performance or Brand marketing.I use a mix of AI and human nous to put in safeguards to ensure your content is on brand, however full the marketing calendar.No more of that brand messaging and voice dropping off a cliff when the reality of producing it kicks in.You get brand consulting, mixed with AI wizardry, so you can scale your brand without losing its 'je ne sais quoi'.
'Who is this Simon Lamey?'👇👇👇
Yuno Juno Strategist of The Year 2019, Drum Runner Up, Gold Case Circle Award winner
5 Steps To Landing Your Brand At Scale
Too many brands blend in because they rush to tactics without strategy and nailing down their voice and point of view on the world. Here's what we'll do to create and preserve your unique brand whoever you communicate with, wherever they are:
1. Review and update your brand identity, voice & positioning
2. Give your brand a mantra or narrative in some guidelines to get it all down on paper
3. Build out KPIs, messaging frameworks, customer journeys, media channels and performance or brand marketing plans.
4. Weave in AI brand messaging workflows that create on brand content at speed. And review automatically if your marketing assets are 'on brand'.
5. Review everything. From top to bottom. Work out sales, leads, ROI, performance metrics. Break it apart, and build a plan to start again. Weekly, monthly, quarterly, or yearly? Let's decide.
What Brand Leaders Say (Without Me Bribing Them)...
A Full Brand Strategy System That Gives You Competitive Advantage
1. Strategic Foundation & Discovery. Full competitor, category, customer and company analysis. Customer Interviews. Stakeholder Interviews. Review your existing data. Then I turn it all into 3-5 strategic recommendations that solve your actual business problem.2. Positioning Territories & Brand Voice. 3-5 Strategic Territories + Articulation Framework. Choose from 3-5 approaches plus the exact messaging, brand voice, personality, and values. All captured in brand guidelines, so your team stays consistent. Logos, websites, social media, every channel.3. Go-to-Market Execution. Full Roadmaps. Customer Journeys + KPIs + Creative Briefs + Content Calendars. The whole 9 yards. I work with copywriters and designers, and devs to build content calendars, across local and global markets.4. ROI Tracking + Performance. Optimisation. Deep campaign and content analysis to work out what's driving ROI so you're not wasting budget on channels and messages that don't convert. You'll know exactly what's working, what's not, and how to optimize for maximum commercial impact.5. AI Brand Protection Workflows. Human-Grade, On-Brand Content Written With AI in Your Brand Voice & Messaging. I use AI tools, agents, and workflows so you can create human-grade content for social media, email, blog posts, and websites at scale. Without sounding like AI content slop.I also build AI Brand Guardrails:" AI Agents that review your content in seconds how 'on brand' it is.
A Flavour Of What You Can Expect
Go-to-Market Roadmaps: Launch strategies for new products, services, or market entries
Integrated Campaign Strategy: Multi-channel campaigns that actually work together
Content Strategy & Planning: Editorial calendars and content systems that drive leads
Brand Messaging & Positioning: Clarity on what you sell, who you serve, and why they care
Persona Development: Customer profiles based on research, not assumptions
Omnichannel Customer Experiences: Seamless journeys across digital touchpoints
AI Marketing Workflows: Automation and agents that scale your team's output
Brand Guidelines & Playbooks: Documentation that keeps teams aligned for years
A Few Other Happy Clients...
Rich Northern, Founder, Kobu
"You need to know there's an expert in your corner when starting up, and Simon, you have the expertise right there. What got me first interested in Simon's approach is that he started at Saatchi's and has the latest intelligence on what it takes to build a brand, marketing normally only accessible by the world's top creative agencies. However, Simon's main specialty, and one that he has personalized to perfection, is preparing people to go to market and giving the principles and processes to execute an idea. It makes me feel at ease that I can run any thoughts past Simon at any time with a small change or a fundamental shift and all the implications that come with it. He is highly intelligent, responsive, easy to work with, and we are lucky to have him on our team."Helen, Chief Client Officer, BCW Global
"Simon is someone who gets a quick, intuitive feel for a project and then immediately interrogates that with his quantitative and qualitative skills. It is an impressive and compelling combination, and it always gets us somewhere that makes sense to me very quickly. This is how I love to work."Taylor, Strategy and Planning Director
"I'm immediately impressed by Simon's positive can-do attitude, eagerness to meaningfully support every team he worked with, and clear love of creating strategies that are actually culturally relevant and creatively inspired. He loves getting to the heart of what works, especially in terms of brand building through digital channels and creative content. A capable guy who also happens to be a joy to work with."Elisa, CEO Red Ant, Asia
"Simon is a unique strategist. He's a very humble, collaborative person who loves to tackle a brief. He's always open-minded and interested. I'm always impressed how he can get under the skin of a broad range of subjects. Simon brings great thinking, useful insights that are both emotional and practical. His intelligence and understanding of the digital landscape means his insights and propositions are always rooted in something we can build on."
Ready to Stop Sounding Like Every Tom, Dick & Harry?
I can deliver one or more of the below for you:
✅ Brand tone of voice, personality, mission, values, and messaging (all the good stuff)
✅ AI-brand voice & POV workflows for scaling your voice
✅ Brand guidelines and playbooks for getting it all down on digital paper
✅ Strategic backbone: 4C analysis, stakeholder interviews, customer research (and more)
✅ 3-5 positioning territories with customer messaging frameworks
✅ Go-to-market roadmap: customer journeys, KPIs, creative briefs, content calendars
✅ Campaign and content analysis with ROI tracking
✅ Custom pricing based on project scope
Frequently Asked Questions
Who is my brand strategy right for?
Anyone who knows that without a voice or view, you're without a brand. And is open to AI do a lot more, with less.What industries do you work with?
I've worked across virtually every industry since 2005. Global brands like Coca-Cola, eBay, Honda, and Vodafone to startups in healthcare, CBD, consumer goods, SaaS, and B2B services. My qualitative research background means I can quickly get under the skin of any subject and find those juicy insights that really make a brand sing.How is this different from hiring an agency?
When you hire me, you're working directly with a strategist with 20+ years of experience, who blends technology with deep strategic expertise.Do you only work with UK businesses?
Nope. I work with businesses anywhere in the world. My client base spans the UK, Europe, Asia, and North America. As long as we can chat via video calls and email, geography isn't a barrier.What's the typical timeline for a project?
Mostly 1-3 months, but often the party rolls on longer.Can you help with content creation after the strategy is done?
Absolutely. I build AI-powered content workflows and can train your team to create human-grade content in your brand voice for social media, email, blogs, websites... and more.I can also write creative briefs for external copywriters and designers if you're outsourcing execution.Do you offer ongoing support after the project ends?
Yep. Many clients keep me on retainer for ongoing strategic counsel, campaign reviews, and team training. We can chat about what makes sense for your business during our discovery call.
Take Your Brand From 'Meh' To 'Magnificent'.
Brands with the most distinctive voice and view that shines through in their content, wherever their customers are will win.Don't be an average brand. Don't blend in. Not only is it costly, we can build a brand you'll be proud of.Book a call today and let's get going!
Simon Lamey, AI-Brand Consultant.
20+ Years | 400+ Brands | IPA Effectiveness Qualified**